Professional résumé
Sam Usem
Senior Enterprise Architect
Architecture is how strategy becomes something people can use.
Enterprise architecture, digital experience, AI, and platform strategy across healthcare, financial services, consumer platforms, industrial markets, and retail.
Profile
I connect strategy, technology, and execution to turn complex ambitions into durable platforms and useful experiences. At Mayo Clinic, I guide architecture for digital experiences, knowledge and asset management, and content authoring and delivery across a global healthcare organization.
My career has moved across global enterprises and multiple verticals—from healthcare and financial services to consumer platforms, industrial markets, software, and retail. The work consistently centers on architecture, digital experience, data, AI, personalization, governance, and building teams that can move from vision to measurable value.
01
Experience
Senior Enterprise Architect
- Guide architecture for digital experiences, knowledge and asset management, and content authoring and delivery platforms across the global organization.
- Translate enterprise strategy into platform direction, architectural decisions, and focused team execution.
Global Deployment Lead | Customer Data Platform & Digital Experience Platform
- Helped shape the digital architecture for personalized guest experiences across a global consumer brand.
Senior Director of Marketing | Digital Experience Strategy | Marketing Data, Technology & Operations
Vice President, Enterprise Analytics & AI | Adobe Experience Architect | MarTech Strategist
- Led Adobe developers delivering digital experience campaigns across the U.S. Bank landscape.
- Informed analytics architecture for personalization, optimization, and customer experience.
Senior Manager, Digital Analytics Strategy & Marketing Technology
Architecture and Marketing Technology Leadership
- Architected web personalization and audience management across four global divisions, including segmentation, testing, UX research, and experience optimization.
- Led marketing automation architects working across multiple business groups and divisions; connected Eloqua, Salesforce, content, and lead-management operations.
- Helped lead deployment of a global marketing automation instance and the strategy linking enterprise marketing automation with global CRM.
02
Earlier career
Owner & Co-Founder
Demand Generation Manager | Solutions Architect
Territory Sales Manager | Regional Sales Channel Strategist | Digital Marketing
- Managed a 24-state territory serving 1,400 B2B retail customers and created a sales program that grew 900% over its predecessor.
- Combined sales, channel strategy, SAP/CRM, data mapping, trade-show leadership, and digital marketing.
Department Manager | Group Sales Program Manager
- Managed a department producing more than $1 million in annual sales and built a group-sales program from startup to six figures in six months.
03
Capabilities
- Enterprise architecture
- Digital experience platforms
- AI and analytics strategy
- Knowledge, asset, and content platforms
- Customer data and personalization
- Global platform deployment
- Operating models and governance
- Cross-functional team leadership
04
Civic leadership
North Shore Health
Elected Member, Board of Trustees
January 2025 - Present · Grand Marais, Minnesota
Vital North Foundation
Board President
Community-health leadership in Cook County, Minnesota
05
Education & credentials
University of Minnesota
Bachelor's degree, International Relations and Affairs
Certifications
NRHA Rural Hospital Board Certification
Oracle Eloqua B2B Masters Certification
Recognition
QBP Leadership Institute
Employee of the Year